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Magnolia Ice Cream
Magnolia is a brand of ice cream and dairy products owned by San Miguel Corporation (SMC). The brand was commercially established by SMC (then known as San Miguel Brewery) in 1925. From its core products of ice cream and milk, the brand expanded into frozen desserts, butter, margarine and processed cheese and operated as the Magnolia Division of San Miguel Corporation until 1996. After a brief spin-off of the ice cream and milk business from 1996 to 1998 (and its hibernation from 1998 to 2003), these products were combined once again under one corporation in 2004 - Magnolia, Inc., a wholly owned subsidiary of San Miguel Pure Foods Company, Inc. The Magnolia brand name is also used by other SMC companies for various food and beverage products.
==History==
The history of the Magnolia brand can be traced back to 1899 when an American by the name of William J. Schober arrived in the Philippines as a cook in the volunteer army and introduced the “magnolia pie”, “magnolia ice cream” and “magnolia ice-drop”.〔http://csspsinag.blogspot.com/2010/03/ice-cream-story.html〕 In 1925, Schober sold his business interests to SMC (then known as San Miguel Brewery). The dairy plant at 526 Calle Aviles in the San Miguel district of Manila stood on the same street as the original San Miguel brewery (6 Calle Aviles). A year later, the dairy was relocated to Calle Echague (now C. Palanca Sr., Street) in Quiapo, Manila.〔http://csspsinag.blogspot.com/2010/03/ice-cream-story.html〕 In 1970, production was transferred to a new modern facility in Aurora Boulevard, Quezon City, known as the Magnolia Dairy Products Plant. The facility also housed the main branch of its Magnolia ice cream parlor.〔 http://www.magnoliaicecream.com.ph/ourCompany.php〕
In 1981, SMC spun off its butter and margarine production to a new subsidiary named Philippine Dairy Products Corporation (PDPC – now known as, Magnolia, Inc.), a joint-venture with New Zealand Dairy Board, with its production facility based in the Aurora Boulevard plant.
In 1996, SMC transferred its ice cream and milk businesses to a new company, Magnolia-Nestlé Corporation, a joint-venture with Nestlé. SMC retained ownership of the Magnolia brand since it was also being used by other SMC products. SMC also retained ownership of the Aurora Boulevard property. In 1998, SMC withdrew from the Magnolia-Nestlé venture and a non-compete clause barred it from the ice cream and milk businesses for five years. Upon the expiration of the non-compete clause in 2004, SMC revived its ice cream and milk businesses through its subsidiary, Magnolia, Inc.〔http://www.wipo.int/ipadvantage/en/details.jsp?id=2598〕 On May 19, 2010, Magnolia, Inc. inaugurated its main ice cream production facility in Santa Rosa, Laguna.〔 http://www.gmanetwork.com/news/story/177181/economy/companies/magnolia-to-open-new-ice-cream-plant-in-laguna〕〔http://sanmiguelpurefoods.com/uploads/corp/2013-04-10/v2jul7_FT_apr-jun2010.pdf〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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